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What is GA4?

Google Analytics 4 (GA4) is an advanced analytics service that lets businesses measure online traffic and user engagement across websites. By collecting event-based data, GA4 helps eCommerce companies with insights that they can use to improve customer experience and optimize sales. It will be replacing Google’s Universal Analytics soon and is developed to focus better on customer privacy. Here is everything you need to learn about GA4 for eCommerce businesses.

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