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What is Insights?

A business owner can get insights by analyzing the collected data to form a logical understanding of how the business is performing. In eCommerce, retailers analyze different types of insights to make informed decisions, for example:

  • Customer Insights: Who are your best and loyal customers? Utilize this knowledge to keep big spenders engaged.
  • Product Insights: What are your top-selling or low converters products? Use these insights to promote and grow your business.

Marketing Insights: What channels bring in more high-paying customers? Use these insights to decide on channels that get the most marketing expenditure.

Want to read more on this topic? Check out our related resources:


What is Adobe Marketo and How It Can Help eCommerce Businesses?

UA vs. GA4: What are the Key Differences and How to Migrate?


eCommerce Replatforming: Here is Your All-in-One Guide to Moving Your Site

Ecommerce Insight:

Expert Q & A Session Paul do Forno

Whitepaper :

A CEO's Guide to Scale an eCommerce Business On Instagram


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