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What is Sales Funnel?

An eCommerce sales funnel is a way to comprehend the customer journey on an eCommerce platform. The funnel’s objective is to educate business visitors and turn them into buyers as conveniently as possible. E-commerce businesses should carefully plan their sales funnel to optimize conversion rates and grow sales.

Businesses can also optimize their eCommerce sales funnel using strategies like loyalty programs, referral marketing, on-site messages, curated emails, and more.

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