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What is Hashtag?

A hashtag is a metadata tag that begins with the hash character (#). Hashtags are a type of user-generated tagging that allows cross-referencing of content by topic or theme on microblogging and photo-sharing sites like Twitter and Instagram. They are a crucial part of ranking on various platforms and are used to target a specific niche.
After the initial hash symbol, a hashtag may include letters, numerals, or underscores.

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eCommerce Glossary

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