Customer Experience or CX is everything a business offers that affects the feelings and perception of its customers. Basically, it is the sum of all the interactions that a buyer has with a business over its journey with the brand. For eCommerce business, it is highly essential to provide a seamless customer experience in order to attract, convert, and retain consumers.
Here is an ultimate guide to eCommerce customer experience for more details.
How to Test an eCommerce Platform to Be Future-Ready?
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