Customer engagement is defined as the emotional connection between a brand and its consumers. By keeping its customers engaged, a brand can create a relationship with its consumer base to foster brand awareness and loyalty. This can be done with the help of effective marketing campaigns, personalized and helpful content, and outreach via channels like email, social media, among many other methods.
Customer engagement techniques can also help reduce churn rates by extending the customer journey beyond just buying products or availing services. In addition, engaged customers often turn out to be repeat customers.
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