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What is Conversion Rate Optimization?

Conversion Rate Optimization is the process of enhancing the user experience of a website to improve the chances of convincing the visitors to complete their online goals. This involves tweaking the web design and content to achieve the goal of increasing the conversion rate. The purpose of conversion rate optimization is to maximize the percentage of website visitors who complete specific tasks.

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eCommerce Glossary

What is Conversion Rate Optimization?

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