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What is Conversion Funnel?

This term is used to describe the series of events that occur during the customer’s journey of buying goods online. It is a journey right from initiating the purchase to the navigation process and ultimately to converting into a sale.
At each stage of the process, a funnel describes the gradual decline in the number of users. Advertising efforts can target potential clients in the “upper funnel,” “middle funnel,” or “bottom funnel.”

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