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What is Call-to-Action?

Call-to-Action is a bundle of words or phrases incorporated into a message or sales script that induces a viewer, reader, or listener to take immediate action. CTA is a statement to the audience intended to elicit an instant response, usually employing an imperative verb like “call now,” “find out more,” or “visit a store today.”

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eCommerce Glossary

What is Call-to-Action?

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