A/B testing is a type of testing in which different versions of the same page are presented to half of the website customers to test the effectiveness of a specific variable. It is also called split testing because you divide the customers in half and serve different style pages to both groups. These tests are evaluated based on whether the alternate version achieves a higher conversion rate.
This testing technique aims to get the most out of the present traffic by optimizing the web page for conversions.
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