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What is Conversion Rate?

Conversion Rate is the percentage of visitors who take the desired action. This desired action of the visitor is achieved only through site usability, which includes intuitive navigation and fast-loading pages.
Clicking a link on your website, completing a form or survey, adding things to an online shopping cart, signing up for an email newsletter, or subscribing to service are all examples of conversion actions.

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eCommerce Glossary

What is Conversion Rate?

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