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What is Bundling?

Bundling is a marketing strategy wherein several similar products or services are combined together and sold as one package solution. Businesses often sell these bundled products at a reduced price so as to attract more customers.
Price bundling is becoming increasingly essential in various industries (e.g., banking, insurance, software, and automotive), and some businesses are even based on it.

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eCommerce Glossary

What is Bundling?

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