Data migration is the process of transferring data from one format to another, one location to another, or one application to another. Basically, eCommerce businesses perform data migration when introducing a new platform or changing the location of the data.
However, businesses should be cautious when migrating category, product, and customer data. Any carelessness can lead to incorrect product mapping, a discrepancy in order history or credentials, and irrelevant product recommendations, leading to low conversions and poor operation management.
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