Cart optimization is a process to optimize the shopping cart for usability and design purposes so that your customers do not abandon the cart without completing the purchase. It leads to an increase in shopping cart conversion rates.
There are several ways that brand owners can utilize to optimize shopping carts. For example, an order summary must be there, your checkout process must be mobile-friendly, and making payments should be as hassle-free as possible. All these things will lead to accelerated conversions and better sales.
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