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What is Brick-and-Click Store?

A brick-and-click store is any business with at least one physical location and an eCommerce-enabled website. Traditional businesses with large logistics and supply networks that are also widely known for their physical presence use the bricks-and-click strategy.
Consumers are more likely to feel safe and confident with a bricks-and-click business if they are familiar with the brand from a physical location.

Want to read more on this topic? Check out our related resources:

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eCommerce Glossary

What is Brick-and-Click Store?

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