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What is Abandonment?

In eCommerce, abandonment means a customer visited a web page and left without completing the purchase or any other desired action. There are several types of abandonment in eCommerce, for example, cart abandonment, booking abandonment, and others, depending on your business model and services/products provided.

However, in eCommerce, shopping cart abandonment is the most popular term and is a common problem faced by more than 70% of retailers in the industry.

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