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What is Localization?

In eCommerce, localization is the process of altering the content of a business’ digital channels so that it strongly compliments each individual market in the world. This content can be anything from website content, videos to blogs, eBooks, social media posts, and more. This technique helps businesses operate like locals in multiple markets and generate sales 24/7 – an incredible way of being a global brand.

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eCommerce Glossary

What is Localization?

Want to read more on this topic? Check out our related resources:

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Ecommerce Insight:

Whitepaper :

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