• A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • All

What is Shopping Cart Abandonment?

When a potential consumer begins the checkout process for an online order but abandons it before completing the transaction, it is known as shopping cart abandonment. Any item that the customer adds to their shopping cart but never completes the transaction is labeled “abandoned.”
The total number of completed transactions divided by the total number of transactions that began defines the shopping cart abandonment rate.

Want to read more on this topic? Check out our related resources:

Blog:

The Significance of A/B Testing in eCommerce and How To Do It Effectively

How Does ERP Integration Help in Effective eCommerce Store Management?

Ecommerce Insight:

Expert Q & A Session with Jon Ivanco

ENQUIRY

Ready to Get Started?

Fill out the form and out team will get back to you
within 24 hours

    Head Office

    815 Brazos St STE 500, Austin,
    TX 78701, USA