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What is Sales Channel?

A sales channel is a platform that allows you to bring your products or services to market so that consumers can purchase them. A sales channel can be direct if it involves a business selling directly to its customers or indirect if an intermediary such as a retailer or dealer is involved in selling the product to customers.
There are different kinds of sales channels incorporated for different distribution strategies.

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eCommerce Glossary

What is Sales Channel?

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