What is Open Rate?

The open rate is a percentage representation of the number of people on the email list that opened a particular email campaign. This percentage is calculated by dividing the number of email messages opened by the total number of email messages sent.
Basically, it is a metric that marketers use to determine how many individuals “see” or “open” commercial electronic mail they send out.

Want to read more on this topic? Check out our related resources:

Blog:

The Significance of A/B Testing in eCommerce and How To Do It Effectively

How Does ERP Integration Help in Effective eCommerce Store Management?

Ecommerce Insight:

Expert Q & A Session with Jon Ivanco

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

eCommerce Glossary

What is Open Rate?

Want to read more on this topic? Check out our related resources:

Blog:

Ecommerce Insight:

ENQUIRY

Ready to Get Started

Head Office

ENQUIRY

Please provide some information about your requirements and we will get back to you as soon as possible.

Get in touch

Please provide some information about your requirements and we will get back to you as soon as possible.

Schedule a demo

Please provide some information about your requirements and we will get back to you as soon as possible.

Download Brochure

Please provide some information about your requirements and we will get back to you as soon as possible.

Book a Free Consultation

Please provide some information about your requirements and we will get back to you as soon as possible.

eCommerce Glossary

What is Open Rate?

Want to read more on this topic? Check out our related resources:

Blog:

Ecommerce Insight:

ENQUIRY

Ready to Get Started

Head Office