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What is Inbound Marketing?

Inbound marketing is a business strategy for attracting customers by providing relevant material and experiences. While outbound marketing bombards your audience with stuff that they don’t always desire, inbound marketing creates connections and solves problems your audience already has.
Inbound marketing is an approach that uses content marketing, social media marketing, and SEO to attract qualified prospects and build trust and credibility for your online business.

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eCommerce Glossary

What is Inbound Marketing?

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