What is In-App Purchase?

In-app purchase is defined as extra features, content, or subscriptions that users can buy inside the application. However, it is not crucial that all apps need to have in-app purchases.
For instance, customers can make in-app purchases inside a mobile application to access more weapons, dresses, or lives. It is just an additional channel via which customers can interact with a brand and another revenue stream for businesses.

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eCommerce Glossary

What is In-App Purchase?

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eCommerce Glossary

What is In-App Purchase?

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Ecommerce Insight:

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