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What is Impression?

An impression is an important metric used to determine the number of engagements or digital views on a particular piece of content (a web page, post, or advertisement). They are used in eCommerce marketing to determine the effectiveness of marketing activities and campaign reach. For example, eCommerce retailers can track impressions on their product pages or social media posts to find their reach.

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eCommerce Glossary

What is Impression?

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