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What is Customer Acquisition Cost?

Customer Acquisition Cost is an important business metric for the cost associated with acquiring and convincing potential customers. CAC includes expenses related to the product cost as well as research, marketing and incentives involved.
It displays how much money was spent on marketing, salaries, and other expenses to get a customer. It’s critical to keep an eye on CAC to ensure it doesn’t spiral out of control.

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eCommerce Glossary

What is Customer Acquisition Cost?

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