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What is CRM?

CRM stands for Customer Relationship Management. This software allows eCommerce companies to effectively manage their past, present, and future customers. Some of the biggest benefits that a CRM brings to an eCommerce business include the following:

  • Discover, attract, and manage new and existing customers effectively
  • A better understanding of customers and their preferences
  • Lower customer management costs
  • Develop effective loyalty programs using relevant customer information

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