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What is Click Through Rate?

It is the number of clicks your ad receives divided by the number of impressions your ad makes. In other words, it is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
The ratio of clicks to impressions in an online ad or email marketing campaign is measured by click-through rates. In general, the greater the CTR, the more successful the marketing strategy at attracting visitors to a website.

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