It is the number of clicks your ad receives divided by the number of impressions your ad makes. In other words, it is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
The ratio of clicks to impressions in an online ad or email marketing campaign is measured by click-through rates. In general, the greater the CTR, the more successful the marketing strategy at attracting visitors to a website.
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