What is Churn Rate?

What is Churn Rate?

Churn rate is an eCommerce metric that is used to calculate the number of customers who left the brand by uninstalling apps or deleting accounts over a certain period of time. It is especially a very important metric for eCommerce businesses that operate on a subscription basis, such as Ipsy or Netflix. A high churn rate yields a low retention rate and also has a negative effect on your customer lifetime value.

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eCommerce Glossary

What is Churn Rate?

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