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What is Buyer’s Journey?

The buyer’s journey in eCommerce is defined as the entire process of a customer making a purchase. From discovering your business website, to exploring products, deciding to purchase it, and finally making a purchase and providing rating and reviews. For eCommerce retailers, it is highly essential to optimize the buyer’s journey if they want conversions and business growth.
By providing a personalized experience, customer support, and providing all information required by a website visitor to make a purchase, a business can grow sales by many folds.

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