This is a quite common third-party eCommerce marketing strategy. In Affiliate Marketing, an advertiser and a publisher collaborate to market to the consumers. A website or a company is responsible for marketing a specific product or service, and that entity is called the publisher.
They use attractive ads, creative banners, or links to market the products to the consumers. The other part is the advertiser, who pays the publisher to promote the products. The advertiser pays the publisher a fee or commission upon the sold items.
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