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What is Traffic?

Also known as website traffic, traffic refers to web users who visit a website. It is measured in visits, also called sessions, and is a common way to measure an online business’s effectiveness at attracting an audience. Sites track incoming and outgoing traffic to see which parts or pages of their site are popular and whether any patterns emerge, such as one page being read primarily by individuals from a given country.

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eCommerce Glossary

What is Traffic?

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