A 301 redirect is an essential tool for eCommerce businesses that migrate from one online address to another. For example, if you move your e-store to any other address, you will apply a 301 redirect so that users who try to access your store using the old web address get redirected to your new eCommerce store.
This redirection helps you maintain customer continuity and also eliminates the possibility of an old shopper not finding your online store. In addition, proper usage of 301 redirection helps you maintain your positions on SERPs and avoid SEO-related problems by telling Google that the page has not been removed or gone down.
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