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What is Long-Tail Keyword?

A Long-Tail Keyword is a type of keyword phrase that is more specific and usually longer than more commonly searched keywords. These keywords consist of either three to five words in the phrase and are mostly used to target niche demographics rather than mass audiences.
Long-tail keywords may seem counterintuitive at first, but once you understand how to use them, they are really beneficial.

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eCommerce Glossary

What is Long-Tail Keyword?

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