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What is Customer journey?

Customer journey is the steps a customer takes after showing initial interest in the product until they make the final purchase. Online retailers try to minimize these steps as much as possible to convert prospects into buyers quickly. There are usually four stages of the customer journey:

  • Awareness
  • Consideration
  • Decision
  • Loyalty

Want to read more on this topic? Check out our related resources:

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How to Create eCommerce Consumer Personas for Better Conversions?

How to Design Effective eCommerce Loyalty Programs?

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