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What is Bottom of the Funnel?

Bottom of the Funnel is referred to as the transaction phase or purchase stage of the online buying process. At this stage, the visitor has done all the research and is about to make a purchase, thus leading ahead to become a ‘New Customer.’
The goal is simple at this stage: convert leads into customers. To accomplish the same, the sales team must strengthen their relationship with leads and demonstrate why your business is superior.

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