In-app Checkout Debuts on Instagram

E-commerce businesses were already utilizing the potential of social networks extensively. Now, with the introduction of the checkout feature on Instagram, the last step of the buying process, merchants will be able to harness the benefits of social media in the true sense.

The motive behind rolling out this feature on Instagram is to benefit both the app users and ecommerce retailers. As reported by Instagram, the number of users scrolling their Instagram feed and tap on product tags has reached a whopping 130 million now.

‘Checkout’ on Instagram is rolled out for a handful of businesses in closed beta and is available to the users in the US. When a user taps on the product tag within an image, a “Checkout on Instagram” button will appear to proceed with the purchase. The buyer will also receive notifications about the dispatch and delivery status to keep track of the purchase right inside the Instagram app.

After the first purchase, the users’ information will be saved securely to make the next buying process quick and convenient.

The ‘Checkout’ feature has been extended to 23 brands (listed below with their Instagram handles) as of now and will be making the feature available to more brands in the months ahead.

Brands with ‘Checkout; on Instagram:

Adidas @adidaswomen & @adidasoriginals	Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain	Burberry @burberry
ColourPop @colourpopcosmetics	Dior @dior
H&M @hm	Huda Beauty @hudabeautyshop
KKW @kkwbeauty	Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics	Michael Kors @michaelkors
NARS @narsissist	Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics	Oscar de la Renta @oscardelarenta
Ouai Hair @theouai	Outdoor Voices @outdoorvoices
Prada @prada	Revolve @revolve
Uniqlo @uniqlo	Warby Parker @warbyparker
Zara @zara

(Source: https://instagram-press.com/blog/2019/03/19/instagram-checkout/)