What is Open Rate?

The open rate is a percentage representation of the number of people on the email list that opened a particular email campaign. This percentage is calculated by dividing the number of email messages opened by the total number of email messages sent.
Basically, it is a metric that marketers use to determine how many individuals “see” or “open” commercial electronic mail they send out.

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eCommerce Glossary

What is Open Rate?

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eCommerce Glossary

What is Open Rate?

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