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Known for providing unparalleled services, TexTrail is one of the most trusted names in the trailer parts market. Their USP is delivering products from various brands on schedule and budget as per the needs of their consumers. At present, their team is catering to the needs of manufacturers, dealers, and repair shops from one easy-to-use platform.
The brand TexTrail is driven by its values that revolve around providing 100% customer satisfaction and a great customer experience. The team at Envision eCommerce provided them with a solution that reflects these values and enables their team to do justice to their consumers’ expectations.
To help the brand improve its customer experience, we first suggested upgrading their website from 2.4.1 to 2.4.4-p1 version of Adobe Commerce Cloud. In addition, we also worked on UI improvements to help them improve website usability.
Our team worked on refining product searchability, improving product purchase pathways, and reducing friction during checkout. As a result, conversions on the online platform spiked by many folds right after the new website launch.
TexTrail has more than 30 distribution locations throughout the USA & Canada. Thus, they needed a robust system for data synchronization to make business decisions faster. We helped them optimize their business process by using the power of data to the fullest.
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