Increase in Performance


Increase in Sales


Decrease in Bounce Rate

About Southco

Founded in 1899, Southco is a leading designer and manufacturer of trusted engineered access solutions. The brand is presently serving more than 100,000 customers in 83 countries around the globe and is well-known for the quality and performance of its solutions. This year, they planned to upgrade their store from Magento 2.3 to Magento 2.4.2 along with some customization to serve their wide customer base in an improved manner.


Project Highlights

The Southco team reached out to Envision eCommerce for migrating their online store from Magento 2.3 to Magento 2.4.2. The objective of this migration was to achieve improved website functionality and set up an optimized checkout process. Our team understood all their needs and executed the project while ensuring zero downtime and no loss of sales.

Multi-Store Implementation

Southco offers a wide range of products and its business model requires multi-segment targeting. Thus, we implemented a multi-store architecture with different functionalities and helped the brand serve its customers in a personalized manner.

PIM Integration

To help them centralize all their data and manage a large product catalog, we implemented InRiver PIM integration for Southco. It made it easier for their team to manage information throughout multiple marketing and sales channels.

Seamless Migration

Despite their website having more than thousands of products and data that they collected for over many years, our team executed seamless migration while ensuring every bit of information is safe and their business does not lose any leads.

Improved Website Functionality and Seamless Migration

Migrating an online store is similar to moving an offline store from one location to another. It is always challenging. Also, the previous version of this website required numerous fixes and several essential security enhancements. The client wanted to perform the upgrade with minimum downtime and wanted to lose no leads amid the process. Our team successfully derived the following results:

  • Enhanced CX due to the implementation of features like live chat
  • Increased conversions and revenue
  • Improved customer engagement rate

The Winning Sauce

Key Features / Integrations

  • In-River integration
  • Integration with SAP through Enosix Connector
  • Marketo integration
  • CI/CD implementation
  • Cron job implementation
  • Implemented Ninja Mega Menu
  • EU-Vat Implementation (European country)
  • Multiple payment gateway integrations
  • Salesforce B2B Commerce
  • Launched Latchstore Website – https://shop.southco.com/

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