Delivering Nutrition to Customers Using a Robust Online Solution
22%
Decrease in page load time
40%
Increase in conversions
30%
Decrease in bounce rate
Purity Products
A US-based Business Selling Nutritional Supplement Products
Founded in 1993, Purity Products is a thriving nutritional supplement company catering to the health needs of people in the US. It employs 100+ people, and delivering customer satisfaction and employees’ happiness is the team’s main objective at Purity Products. Their online platform provides a personalized experience by selling and recommending nutritional supplement products according to the health concerns of users.
Purity Products
Project Highlights
When the team at Purity Products approached Envision eCommerce, their website was powered by OSCommerce. However, the business outgrew the platform and decided to migrate to Adobe Commerce because of the increasing traffic and number of products on the website.
Website Migration
We developed the brand’s website from scratch using Adobe Commerce and performed product migration. Performance and customer experience improvement has been this project’s key objective, and the result was quite profitable and fruitful.
Subscriptions Implementation
To better serve the needs of its target audience, the brand decided to use a subscription model. We helped them implement subscriptions in a way that all types of customers get a personalized experience. They implemented monthly as well as yearly subscriptions for their customers.
Loyalty Programs
The main objective of the team at Purity Products was to build customer loyalty. Thus, we helped them offer different loyalty programs to their customers using OOB reward point integration. The initial campaign resulted in an increased number of repeat purchases and referrals.
Successful Migration With No Data Loss and Improved CX
OsCommerce is a seamless but outdated eCommerce platform that doesn’t fulfill the needs of modern-day businesses. However, Adobe Commerce is a new-gen feature-rich solution developed for eCommerce businesses having aggressive growth targets. Executing migration between these two completely opposite platforms was a challenge, but our team handled the project very efficiently, and the results were amazing.
- Decreased page load time and improved performance
- Personalized and seamless cross-channel interactions
- Targeted marketing campaigns and more conversions
- Increased sales, repeat purchases, and referrals
The Winning Sauce
Key Features / Integrations
- Search spring integration with Magento
- Facebook Pixel integration using a third-party extension
- Listrak integration and Yotpo customer review integration.
- Customized product detail pages with different layout
- ERP Integration using APIs of Magento
- OFBiz ERP integration
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