My Wine Canada is an online solution that lets consumers shop for wine from the top wineries and distilleries in the country. Along with shipping wine to consumers’ doorsteps, their website also has a popular blog managed by Wine experts. It is a great source of information about Canadian wine, top Canadian wine producers, food pairing, and other things for people shopping on the platform. Let’s check how team Envision eCommerce helped them take their business to the next level.
My Wine Canada team envisioned offering consumers an exceptional and personalized experience. However, doing the same for a diverse customer base is easier said than done, especially when running on an outdated platform like Magento 1. To help realize their commerce vision, our team suggested migration to Adobe Commerce Cloud with Legacy Vnecoms Marketplace.
This re-platforming project was a huge digital ecosystem rebuild, as the website had a lot of data and products to migrate. We started with a complete front-end redesign and helped them launch a new store with modern, attractive and responsive elements, resulting in a streamlined user journey.
Their blog section was powered by WordPress, and we migrated the same to Magento using third-party extensions. The main drivers for this decision were efficient content tools, cloud services, and other advanced features integrated and pre-built in Magento.
While My Wine Canada had search functionality on its website, it was very basic. What their platform needed was a way to comprehend what visitors were searching for and direct them to the most relevant options. We used the AI-powered search feature of Magento to create an immersive search experience on their website.
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