Established in 1932, Johnny Brown is a dancewear marketplace based out of Canada. It lets dance studio owners establish their own e-shops and supports them throughout all seasons by creating and distributing dancewear and shoes of top-notch quality at affordable prices. The brand is a leading partner of dance studios across North America and runs using a robust online store built on the top of the Adobe Commerce Platform.
The Johnny Brown business model was purely B2C and they used to sell personalized dancewear to customers online. However, recently the brand decided to add another revenue stream by helping dance studio owners develop their own e-shops to sell their own labels. Our team helped them seamlessly execute their idea and the results we got are outstanding.
Johnny Brown's website was on Magento Community Edition when they approached Envision eCommerce. We helped them migrate to Adobe Commerce Cloud for better implementation of a hybrid business model and our team executed the migration seamlessly along with optimizing its functionality.
The client planned to expand operations to the B2B market by allowing dance studio owners to establish their own online shop on the platform. Venecom marketplace was used to do the needful and features like custom pricing and catalogs were also added to improve the overall B2B experience for sellers as well as buyers.
The team at Johnny Brown wanted mobile optimization from the beginning as most of their customers accessed the store on mobile. Our team worked on front UI responsiveness for all mobile devices and mobile website speed was now improved to less than three seconds for every page.
Johnny Brown is now successfully operating a hybrid business model by selling personalized dancewear to customers and helping dance studio owners cater to their audience online in the best possible way. The newly added revenue stream increased their overall business by up to 40%.
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