Industry-Leading Marketplace to Buy and Sell Dancewear







About Johnny Brown

A Robust Online Store Selling Premium Quality Dancewear & Shoes

Established in 1932, Johnny Brown is a dancewear marketplace based out of Canada. It lets dance studio owners establish their own e-shops and supports them throughout all seasons by creating and distributing dancewear and shoes of top-notch quality at affordable prices. The brand is a leading partner of dance studios across North America and runs using a robust online store built on the top of the Adobe Commerce Platform.

Johnny Brown

Project Highlights

The Johnny Brown business model was purely B2C and they used to sell personalized dancewear to customers online. However, recently the brand decided to add another revenue stream by helping dance studio owners develop their own e-shops to sell their own labels. Our team helped them seamlessly execute their idea and the results we got are outstanding.

Store Migration

Johnny Brown's website was on Magento Community Edition when they approached Envision eCommerce. We helped them migrate to Adobe Commerce Cloud for better implementation of a hybrid business model and our team executed the migration seamlessly along with optimizing its functionality.

B2B Model Implementation

The client planned to expand operations to the B2B market by allowing dance studio owners to establish their own online shop on the platform. Venecom marketplace was used to do the needful and features like custom pricing and catalogs were also added to improve the overall B2B experience for sellers as well as buyers.

Mobile Optimization

The team at Johnny Brown wanted mobile optimization from the beginning as most of their customers accessed the store on mobile. Our team worked on front UI responsiveness for all mobile devices and mobile website speed was now improved to less than three seconds for every page.

Successful Business Model Transition from B2C to Hybrid

Johnny Brown is now successfully operating a hybrid business model by selling personalized dancewear to customers and helping dance studio owners cater to their audience online in the best possible way. The newly added revenue stream increased their overall business by up to 40%.

  • Multilingual and Multi-Domain Setup
  • A Feature-Rich Robust Marketplace
  • Highly Secure and Well-Optimized
The Winning Sauce

Key Features / Integrations

  • Adobe Commerce Cloud
  • Venecom Marketplace
  • School Subdomain Configuration
  • SKUVault and Ship Station

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