SEO in Magento: Will it Help You Secure an Edge Over Competitors?
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Magento is everyone’s favorite when it comes to setting up a personalized customer experience as it offers brands the much-needed flexibility to grow and scale a business. But, how good is Magento from an SEO perspective?
We all know how crucial it is for an eCommerce website to maintain a good flow of organic traffic and top positions in SERPs to capture high-quality leads that are easy to convert. But, if your eCommerce development platform is not SEO-friendly, getting good results in SEO becomes tedious.
Thankfully, this is not the problem with Magento. If you are using Magento as the foundation of your eCommerce website, you are sorted even if you make little changes to the default settings. This article will discuss how and why you should always go with Magento if you desire organic business growth and fast success.
So, let’s get started.
5 SEO Advantages of Magento eCommerce Development Platform
Everyone wants to build an SEO-friendly online store. Here is how Magento helps you develop one and lets you cater to your audience in the most seamless manner.
1. Faster Load Times
After Google’s Core Web Vital update, you can not ignore your website’s speed unless you want it to get buried somewhere on SERPs. Moreover, according to a report by Google, even a single second’s delay in page loading time can cause a 7% reduction in conversions – now you can imagine how important website speed is for your business.
Because modern customers are impatient, Google considers site load time an important factor in determining the rankings on SERPs. Thankfully, with Magento, you get several configuration adjustments and other options that provide your web store a huge performance boost by merging JS and CSS files and doing other optimizations automatically. You can access many of these features in the configuration settings of Magento.
In addition, Magento’s architecture is intended to manage traffic spikes with a performance toolbox that makes it easy to streamline system performance by accelerating the loading time of pages and decreasing the server load. This degree of dependability against server loads and fast speed is one of the principal reasons Magento is selected by some of the top eCommerce brands in the industry today.
2. Canonical Tags
If there exist multiple URLs on the same page, canonical tags tell Google which URL it should index and place in the search engine result pages. While in previous versions of Magento, it was somewhat tedious to configure canonical tags, the problem is not sorted in Magento 2.
In Magento 2, you can find canonical tags built into the system, which results in no issues with duplicate content.
3. Easy H1 Tags Creation
The main title of a web page comes in H1. That’s why even after so many changes to how web pages are ranked, H1 still holds the most importance as a website ranking factor. And this is also the reason why businesses spend more time on creating perfect H1 tags for hundreds of their product and category pages.
Now, what if your H1 tag is autogenerated and you can not change it? No worries! While working with Magento, you can write and update customized H1 tags to target your audience in the best possible manner.
4. XML Sitemap Enhancements
An XML sitemap is a file having a list of all the website URLs that you want search engines like Google, Yahoo, or Bing to crawl. It has attributes that provide useful information to the search engine crawlers about each URL. Thankfully, Magento has an enhanced version of default XML sitemaps.
Having a well-designed sitemap means search engines can locate your website pages fast, and it affects your rankings on the SERPs positively.
Magento 2 was released with several tools for structured data optimization. Brands can utilize this feature to make their web pages stand out in the SERPs. You can leverage attributes like rating stars, currency, price, and others to provide readers with useful information at a glance, thereby enhancing their experience. This feature is activated by default in Magento.
6. Image Optimization
Optimizing the images of your Magento website is essential if you are concerned about your site rankings and conversion rates. When loading your website, images are probably the largest thing that your customer’s browser has to download.
Magento makes the task of image optimization easier for retailers. Even if you do not optimize your images before uploading to your Magento store, you can install free extensions that will help you optimize your images, resulting in improved page speed.
7. Customized Product Descriptions
The product description is the main factor that Google considers to fetch the information about your web pages. If you are using Magento, writing SEO-optimized product descriptions is very easy with its WYSIWYG editor.
You can easily add bold tags, heading tags, and more, which is perfect for the brand that targets the bottom of the funnel keywords. You can also add other media to the description like bullet points, centered text, and more – everything can be done seamlessly using the WYSIWYG editor.
Magento is one of the widely used eCommerce development platforms that have several SEO-friendly features. While some of them are enabled by default, you need to alter some settings to get the best out of Magento in terms of conversions and site rankings. If you have the right eCommerce Marketing Agency and Magento eCommerce Development Company by your side, these changes are easy for you to configure, and your Magento website can rank at the top in SERPs for best outcomes.