In-app Checkout Debuts on Instagram
- Nidhi Arora
- 5 years
E-commerce businesses were already utilizing the potential of social networks extensively. Now, with the introduction of the checkout feature on Instagram, the last step of the buying process, merchants will be able to harness the benefits of social media in the true sense.
The motive behind rolling out this feature on Instagram is to benefit both the app users and ecommerce retailers. As reported by Instagram, the number of users scrolling their Instagram feed and tap on product tags has reached a whopping 130 million now.
‘Checkout’ on Instagram is rolled out for a handful of businesses in closed beta and is available to the users in the US. When a user taps on the product tag within an image, a “Checkout on Instagram” button will appear to proceed with the purchase. The buyer will also receive notifications about the dispatch and delivery status to keep track of the purchase right inside the Instagram app.
After the first purchase, the users’ information will be saved securely to make the next buying process quick and convenient.
The ‘Checkout’ feature has been extended to 23 brands (listed below with their Instagram handles) as of now and will be making the feature available to more brands in the months ahead.
Brands with ‘Checkout; on Instagram:
|Adidas @adidaswomen & @adidasoriginals
|Anastasia Beverly Hills @anastasiabeverlyhills
|Huda Beauty @hudabeautyshop
|Kylie Cosmetics @kyliecosmetics
|MAC Cosmetics @maccosmetics
|Michael Kors @michaelkors
|Nike @niketraining & @nikewomen
|NYX Cosmetics @nyxcosmetics
|Oscar de la Renta @oscardelarenta
|Ouai Hair @theouai
|Outdoor Voices @outdoorvoices
|Warby Parker @warbyparker